Thread:Greenhatdigital/@comment-1141831-20140801171143/@comment-24247077-20140814005929

Things that might upset parents make broadcasters nervous...

Actually Cartoon Network put a LOT of resources behind the launch. Typically if you're doing an ad campaign you want it to be short and close to the launch date to create excitement. The decision to run the whole season in a two week period was make after testing the concept and with the thought that it would drive higher ratings.