User blog comment:IzzyK/Randomest thing ever./@comment-779454-20100128031845

Resese was actually created by a person working for Milton who wanted to go big. He invented the resese peanut butter cup and everyone loved it. Milton then gave him the supplies he needed, all the chocolate he needed, and even built him a factory. In 1990 the Hershey company bought back Resese and their cup is now the most sold candy in the world.